It’s not just what you’re eating that matters, but what’s eating you.
Todd Goodwin was a frustrated nutritionist when he realized something that changed his future. Simply telling people how to eat was NOT enough to change poor eating habits. He just didn’t know why back then.
The reason 95% of diets fail is that they rely on willpower to control an emotionally compulsive behavior. Unhealthy eating behaviors satisfy an emotional need – to relieve unpleasant thoughts and feelings. So many people are overweight because they use food as a temporary distraction or source of comfort. Unless you change the distressing thoughts or feelings that cause the behavior, you can’t control it for very long.
Years later, Todd was inspired to become a hypnotist to address the root causes of unhealthy habits, not just symptoms. Clearing emotional distress – whether related to anxiety, unresolved trauma, grief, low self-worth, or something else – improves eating habits, often automatically.
We help people release their hidden emotional weight, so they can release their excess physical weight. Watch these videos to understand what causes obesity and how to solve it.
Focus on Symptoms: A Recipe for Failure
Filling the Bottomless Hole with Food


*Testimonials by former clients of Todd or Gina Goodwin are true and factual. Goodwin Hypnosis, its officers, and personnel, do not imply or claim that these comments represent typical results. Results vary depending on age, gender, lifestyle, motivation, and individual commitment to achieve a desired result. These clients voluntarily offered their feedback and were not compensated in any way. Each comment is the opinion of one person at a specific time and should be considered only in that context.
Frequently Asked Questions
The subconscious mind, which is irrational and focused on the short term, creates emotions that drive behavior. Emotionally compulsive actions, like eating comfort food or eating too much, can provide short-term pleasure or temporary relief from discomfort. Even if you want to stop this behavior, your subconscious “need” to avoid discomfort or find pleasure usually wins. Because the subconscious is very powerful, willpower is usually unable to change habits. That’s why trying to change behavior on a conscious level (dieting) is like fighting an uphill battle. We don’t tell you what to eat, but we can help you release the emotional baggage that makes healthy eating a struggle.
We believe the old saying, “It’s not just what you’re eating, but what’s eating you.” In other words, when something you’re thinking (usually subconsciously) makes you feel bad, you eat to feel better. Once you change the thoughts and feelings that cause unhealthy eating habits, changing your behavior without willpower becomes much easier. Hypnosis can’t “make” you lose weight, but it can make it easier to change the actions that affect your weight. When you think better, you feel better, and when you feel better, you can do better.
The short answer is yes. Our work focuses on reducing emotional pain and the coping behaviors it causes, not on the amount of weight itself. Still, most people who are morbidly obese have been dealing with unresolved trauma for a long time. This is not true for the average person who wants to lose a few pounds and tone up. Since helping people recover from trauma is what we do best, we look to make the biggest difference, no matter how much someone weighs. Once their thoughts and feelings have improved, most people change their habits easily, and then they begin to lose weight.
Read this story of a client whose obesity was caused by emotional trauma
Unwanted emotional and behavioral habits are learned responses to learned beliefs and perceptions. This means that all of them can be unlearned. One cause that is often forgotten is emotional trauma. Read how Todd solved an obese client’s eating problems by clearing her sexual trauma and not focusing on her behavior.
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Seeing us 1-on-1 is the fastest and most effective way to make positive changes.